How To Start Online Matrimonial Business? Easy-to-Follow Guide For Start-ups
How about helping others get happily married and earn well? Here’s the whats, whys, and hows to start an online matrimonial business that you ever want to know!
What Will We Cover?
There is someone, somewhere, meant for you. Now, think of starting a business that could be as interesting as helping these people meet and marry. If you want to know how to start an online matrimonial business that could be profitable and interesting, here are all the details.
Key Benefits of Starting An Online Matrimony Business:
There are many advantages to starting an online matrimony business. Its low initial investment, recurring revenue model (subscription fee, premium member fee, advertising-free, etc.), scalability, etc., have made these apps popular among the public. Before knowing how to start online matrimonial business, let us first understand why you should have this.
More Extensive Reach:
These platforms connect individuals across geographical boundaries. This expands the pool of potential partners as there are no confinements, leading to higher chances of getting partners with better compatibility rates.
Higher Convenience Levels:
When browsing profiles, communication, scheduling meetings, etc., can happen with a click, it leads to more convenience.
Get Your Perfect Match With Targeted Reach:
Advanced search filters on matrimonial sites enable users to search using specific criteria. For instance, they can search by occupation, age, education, etc.
Cost-Efficient Way:
Gone are the days of traditional, time-consuming matchmaking methods where third parties are involved. Reputed online matchmaking sites like Shaadi, Jeevansathi, etc., are easy and cost-effective ways to find the perfect partners.
Did you know? According to Business Standard[1], Matrimonial businesses have increased by 130%, and on the other hand, dating sites have only grown up to 88%.
How to Start an Online Matrimony Business? Step-by-Step Process!
Here, we present all the important things you need to know about how to start an online matrimony business. Dive deep, get an idea, start today, and emerge as a winner.
Conduct A Thorough Market Research:
As in other businesses, you need to start with thorough market research, learn the basics and statistics, and decide what you want. There are several factors to consider.
- Identify your target audience or focus or the niche you want to focus on. What do you need? Religion-based matchmaking (Hindu, Muslim, etc.) or Regional communities (Gujarati, Punjabi) or Professional backgrounds.
- As the next step, you need to start checking out the Unique Selling Points (USPs) of sites like Shaadi.com, BharatMatrimony, and Jeevansathi. Check out what specials they offer.
- Understand what the users look for. You need to do some hard work, like conducting surveys to understand what the users value in an online matrimony platform.
Get a Business Plan:
Behind every business success is a solid plan. So, lay the foundation of your business with a solid plan. Ensure that your plan includes these things to get the attention of sponsors and investors.
- Your Mission and Vision
- Audience you want to target
- The revenue model you choose
A User-friendly Platform is Necessary:
When starting an online business, you need a website or a mobile app. So, the first step of how to start online matrimony business is to spend money on building a secure, scalable website or mobile app that offers all the premium features of top-performing sites.
Useful Tip: If you are a start-up with budget limitations, you can get a Jeevansathi clone app. The app is a ready-to-use platform with all the premium features of the Jeevansathi app. So, you can get a high-performance app or site built quickly at affordable rates.
Hire Experienced Developers
Collaborating with skilled and professional developers helps you create a fully functional online platform. Choose expert app developers who can create an appealing UI (User Interface) and the best User Experience (UX).
Recommendation: With 14 years of enriching experience and a proven track record in developing matrimonial clone sites, iCommuneTech is a good choice to hire PHP developers for your matrimonial app development. iCommuneTech has a good market reputation for efficiency, continual tech support, and fast delivery.
Essential Features For Matrimonial Websites & Apps
An ideal matrimony site should contain all these following features to stand out in the competitive market:
| Feature | Description |
|---|---|
| User Registration | Sign-up process with an email or social media accounts. |
| Creating Profiles | Enable users to add detailed information about their profession and education. |
| Advanced Filter Options | Advanced filters based on age, location, profession, etc. |
| AI Algorithms For Matchmaking | AI algorithms help users find matches based on compatibility. |
| Communication Tools | Various communication tools like voice messaging, chat, and video calling. |
Apart from the above features, other must-include features include payment gateway integration and making the platform responsive.
Security is A Must
Always remember that your matrimonial platform contains sensitive personal information. Users prioritize data security. Your website or app should be developed by a company that can provide robust security.
So, here are the robust security measures that your matrimony app or site should follow:
- Profile Verification: You can use a manual or an automated process to cross-verify the users’ authenticity.
- End-to-End Encryption: Keep all the users’ data well protected with end-to-end encryption. Also, add an extra security layer to the users’ profiles.
6 Important Steps To Make Your Online Matrimonial Business Successful
Here are some strategies to be successful after you start online matrimonial business:
1. Plan a Marketing Strategy
Once the app or site is ready, build a marketing strategy to gain an edge. Those who want to know how to start an online matrimony business should be aware that online marketing is very important to success. Your aim should be to drive traffic, attract visitors, and convert them.
2. Search Engine Optimization (SEO)
Your matrimony website should be optimized for keywords high in search volume and low in competition.
Optimize your websites with keywords like “best matrimonial apps” “best matrimonial sites” etc. Get engaging, informative, and high-quality content about matchmaking tips, how to check compatibility, etc. Let your website rank high on the Search Engines so the public automatically finds you.
3. Social Media Marketing
Top social media channels like Twitter, Facebook, and Instagram act as hooks to bind users and reach a wider audience. If your purpose is to target a specific niche or demographic, you can use paid ads.
- Collaborate With Influencers: You can partner with influencers and project their weddings, lifestyles, etc., to gain more visibility.
- Offer Referral Programs: You can use discounts, coupons, competitions, etc., to increase your brand visibility and gain traffic.
- Share Useful and Appealing Content: Sharing valuable content, whether blogs, videos, or other types, attracts users.
4. Grow Up and Scale Your Online Matrimonial Business
How to grow and scale up the business is as important a question to ask as how to start an online matrimonial business.
- Go For A Regional Expansion: To expand your online matrimonial business, you need to cater to audiences in different states and parts of the country.
- Introduce New Features: You can use features like AI-driven compatibility scores, horoscope matching, and personalized matchmaking services.
- Collaborate: Get partnered with photographers, wedding planners, and other service providers to get assisted by them on time.
5. Making Smart Choices For Launching Process
A well-thought-out launch of your app can help you succeed. So, it’s very important to launch your app carefully, according to your needs.
- Small-scale or Soft Launch: Introduce the app to a small group of targeted users to gather feedback while keeping costs low, as recommended for starting a profitable online business in India.
- Grand Launch: If budget allows, launch with promotional campaigns, online advertisements, press releases, and other large-scale efforts to maximize visibility.
At the beginning, you need to offer discounts, coupons, etc, to attract the audience.
6. Best Customer Care Is The Key To Success
Strong customer care support is the key to the success of any business. Strong customer care support can build customers and retain them.
- AI Chatbots: Provide AI-powered chatbots to handle commonly asked queries.
- Human Support: Email support, on-call support, and other correspondence for addressing complicated issues.
Also, a comprehensive FAQ section should be prepared to resolve the commonly raised queries.
What Are The Challenges of Online Matrimonial Business & How To Overcome Them?
On one hand where there are a lot of benefits, there are certain challenges too of matrimonial businesses. Here is a quick look at them.
| Challenge | Solution |
|---|---|
| High Competition Rate | Implement unique, premium-level features and invest in good app development and digital marketing services to stand out. |
| Fake User Profiles | Automate profile verification using innovative AI tools to detect and prevent fraudulent activity. |
| Low User Retention Rate | Provide engaging website features, excellent customer care, and value-added services to encourage users to return repeatedly. |
| Data Privacy and Regulatory Compliance | Stay updated on data privacy and online transaction laws to ensure compliance and protect user data. |
Success Stories of The Top 3 Matrimonial Sites
There are a lot of online matrimonial businesses which have changed the way people used to find their life partners. Let’s see how the top 3 matrimonial sites have rose to fame and fortune and made the matrimonial industry competitive:
BharatMatrimony:
This online matrimonial service is reputed for its niche-specific platforms, such as BengaliMatrimony and TamilMatrimony. It was founded in 2000 by Murugavel Jankiraman. It has 130 offices across India and in the United States, Malaysia, and Dubai.
Net Worth: Over ₹4 billion[1]
Want to get an app like Bharatmatrimony at a fraction of its price, then check out the BharatMatrimony Clone which will provide you with all the features just like BharatMatrimony!
Shaadi.com:
The site, which was once known as Sagaai.com, was founded in 1997 by Anupam Mittal. It has more than millions of users worldwide. Initially, it was a success among NRIs. By 2008, it had become the world’s No.1 matrimonial website for Asians.
Net Worth: ₹2500 Cr[2]
Want to get an app like shaadi.com at a fraction of its price, then check out the Shaadi.com Clone which will provide you with all the features just like Shaadi.com!
Jeevansathi:
Jeevansathi is another leading matrimonial platform that has carved its niche in the market. The app has helped a large number of users find potential partners. Owned by Info Edge India Limited, the app has grown tremendously in recent years.
Net Worth: ₹776 million[3]
Want to get an app like Jeevansathi at a fraction of its price, then check out the Jeevansathi Clone which will provide you with all the features just like Jeevansathi!
Wrapping Up
Got The Complete Idea Now of How To Start Online Matrimonial Business?Starting an online matrimonial business can help you earn top dollars, provided you have the right strategy. If you have expert developers and an expert marketing team with you, do not wait any longer!
A journey of a thousand miles begins with a single step. So, stop wondering how to start online matrimonial business and act today. Open a doorway to affluence and say hello to success.
TLDR – Key Takeaways:
- Starting an online matrimonial business can be highly profitable if executed with strategic plans.
- Targeting a niche will increase the chances of success.
- Do proper market research and create a solid business plan.
- Make sure that website and app are user-friendly.
- Marketing and SEO will help with the growth and success.
- Provide good customer support and high security to get customer’s trust in long run.
FAQs On How to Start Online Matrimonial Business:
Got questions, queries or doubts? Get the answers below!
1. Are online matrimonial sites profitable?
Yes, they are. Top-performing online matrimonial apps have net worths running into several crores. They also have multiple revenue-generating methods.
2. What are the legal requirements for starting this business?
You need to register your business only and acquire the necessary licenses, depending on your location. Draft the privacy policy and terms of use. After that ensure the service complies with the local laws.
3. How do I choose a niche for my matrimonial site?
You can choose your niche as follows:
- Professional or lifestyle preferences
- Religious communities or regional languages
- Different geographic regions.
4. What are the revenue models for online matrimonial apps/sites?
- Premium, VIP level of membership
- Advertisements and subscriptions. (Pay-per-click services)
- Consultancy of matchmaking services
5. How much does it cost to begin your online matrimonial business?
These are the most commonly asked questions by people who want to know how to start online matrimony business.
Costs depend on several factors, such as the development of the platform, marketing expenses, and operational costs. A basic website costs between $5000 and $10000. On the other hand, a customized app costs around $20,000.
Still Confused Anyway?
Let iCommuneTech End Your Confusions!
Creating successful matrimonial apps and sites and running them profitably is not as difficult as you think. Let iCommuneTech guide you the way you want. Begin your business from the scratch or make the existing matrimonial platform profitable with the top matrimonial app development service.
Put a full stop to why and how to start online matrimony business, when iCommuneTech is there to assure your success.
Need further guidance or have any queries in mind? Get in touch with us today. We would be happy to resolve them.
Watch How Our PHP Matrimonial Script For Website Works:
Irshad Pathan
Web Development Expert
Irshad is a senior technical expert at iCommuneTech. He manages the iCommuneTech’s Web Development Team, and has hands-on expertise in web development, Laravel development, Logistics, fleet management, and Supply Chain Management. He mentors the in-house team and enjoys describing his experience in words.